Edzo Doeve

CEO at DELA Corperation

Thursday, 20 March 2014

Say something wonderful today

Why wait until it is too late? Drawing on its insights from being in the funeral-insurance business, Dela knew that a huge regret among the bereaved is often not spending time and talking more with a loved one. That led to the campaign ‘Why wait until it’s too late? Say something wonderful today.’ Dela gave people the chance to share their thoughts and feelings on websites. Those stories were made into TV commercials and online documentaries and posted on billboards. Newspapers ads appeared with the single word ‘Dear …’ to inspire people to fill in the rest. Edzo Doeve’s idea about life and death is that they belong together. You can change the context, pointing out that life is worth living so much more when you realise that you can pass it on and remember those who passed away.

Edzo Doeve

CEO at DELA Corperation

Thursday, 20 March 2014

Say something wonderful today

Why wait until it is too late? Drawing on its insights from being in the funeral-insurance business, Dela knew that a huge regret among the bereaved is often not spending time and talking more with a loved one. That led to the campaign ‘Why wait until it’s too late? Say something wonderful today.’ Dela gave people the chance to share their thoughts and feelings on websites. Those stories were made into TV commercials and online documentaries and posted on billboards. Newspapers ads appeared with the single word ‘Dear …’ to inspire people to fill in the rest. Edzo Doeve’s idea about life and death is that they belong together. You can change the context, pointing out that life is worth living so much more when you realise that you can pass it on and remember those who passed away.