Quirijn felt he sold manipulated food working at a large supermarket chain. Therefore he started a sustainable alternative for the supermarket in 2006. Marqt offers a food retail outlet where fair trade and quality are paramount. It’s a place where producers sell their goods directly to the consumer, without intervention from a buyers’ cooperative. Marqt works from five basic principles: real food is original, made with respect for the environment, really fresh, really tasty and made with enthusiasm. Marqt calls this ‘real food’.